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diamond engagement
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Who Rescued the |
tsiders Who Rescued the Swiss Watch IndustryIn 1982, there werent many vital signs of life remaining in the emaciated body of the Swiss watch industry. In one year alone, the sales of Swiss watches dropped by 25 per cent. The giant of Swiss Watch Manufacturing, Allgemeine Schweizer Uhrenindustrie AG - Soci��t�� Suisse pour IIndustrie Horlog��re (ASUAG-SSIH), owner of a number of memorable Swiss brands including Omega, was hemorrhaging money so badly that its bankers intervened to ensure that at least something remained of their investment.The somewhat smug and superior Swiss horological establishment was in the depths of an horror-logical nightmare from which it couldnt awaken. End of Days was in sight, and Switzerlands rich watchmaking tradition and splendid history of innovation were in danger of being swept aside by some piddling piezoelectric material that vibrated at a particular frequency when captured within an electric field, namely quartz technology.The Japanese quartz inv
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Who Rescued the |
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